Advertisement, Advertising Photography and the Target Audience

Advertising is a vast concept. Around the world, over the ages, there have been millions and millions of advertisements. Some have been good; some have been bad. Some have been exceptionally good; and some outright nonsense or too loud. Some have been quite successful, while some have failed to strike any chord with the target audience. And then there are advertisements that have been good (and maybe exceptional) when it comes to creativity, but have failed miserably with the target